1.0Mobile Marketing Watchhttps://mobilemarketingwatch.comChristaHhttps://mobilemarketingwatch.com/author/christah/rich600338<blockquote class="wp-embedded-content" data-secret="mxms4EDtUw"><a href="https://mobilemarketingwatch.com/metax-develops-ads-txt-plus-powered-adchain-adtoken/">MetaX Develops Ads.txt Plus, Powered by adChain and adToken</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mobilemarketingwatch.com/metax-develops-ads-txt-plus-powered-adchain-adtoken/embed/#?secret=mxms4EDtUw" width="600" height="338" title="“MetaX Develops Ads.txt Plus, Powered by adChain and adToken” — Mobile Marketing Watch" data-secret="mxms4EDtUw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://mobilemarketingwatch.com/wp-content/uploads/2016/02/Technology-Helps-Marketers-But-It-Takes-Time-to-Incorporate-New-tech.jpg1000694This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising and the creator of the adChain protocol and adToken (ADT), has brought the existing IAB Tech Lab ads.txt utility to the Ethereum blockchain, resulting in Ads.txt Plus. Ads.txt Plus is hailed as being “one of...