1.0Mobile Marketing Watchhttps://mobilemarketingwatch.commichaelhttps://mobilemarketingwatch.com/author/michael/Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics - Mobile Marketing Watchrich600338<blockquote class="wp-embedded-content" data-secret="pSbdqBlGPT"><a href="https://mobilemarketingwatch.com/mobile-marketing-association-study-allstate-insurance-company-reveals-importance-attribution-cross-channel-metrics/">Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mobilemarketingwatch.com/mobile-marketing-association-study-allstate-insurance-company-reveals-importance-attribution-cross-channel-metrics/embed/#?secret=pSbdqBlGPT" width="600" height="338" title="“Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics” — Mobile Marketing Watch" data-secret="pSbdqBlGPT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://mobilemarketingwatch.com/wp-content/uploads/2016/05/MMA-Announces-Powerhouse-2016-Global-Smarties-Jury.jpg1051830MMA News: The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use measurement of impact, has no direct correlation to conversions. “The...