1.0Mobile Marketing Watchhttps://mobilemarketingwatch.commichaelhttps://mobilemarketingwatch.com/author/michael/rich600338<blockquote class="wp-embedded-content" data-secret="CS9fqDuUQI"><a href="https://mobilemarketingwatch.com/comes-reach-accuracy-counts/">When it Comes to Reach – Accuracy Counts</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mobilemarketingwatch.com/comes-reach-accuracy-counts/embed/#?secret=CS9fqDuUQI" width="600" height="338" title="“When it Comes to Reach – Accuracy Counts” — Mobile Marketing Watch" data-secret="CS9fqDuUQI" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://mobilemarketingwatch.com/wp-content/uploads/2016/02/comScore-U.S.-Smartphone-Ownwership-Nears-200-Million.jpg800530The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6. It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Facebook’s claims, there...