1.0Mobile Marketing Watchhttps://mobilemarketingwatch.commichaelhttps://mobilemarketingwatch.com/author/michael/rich600338<blockquote class="wp-embedded-content" data-secret="MYFu9x9oPb"><a href="https://mobilemarketingwatch.com/new-data-unveils-strategies-help-get-started-mobile-wallet/">New Data Unveils Strategies to Help You Get Started with Mobile Wallet</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mobilemarketingwatch.com/new-data-unveils-strategies-help-get-started-mobile-wallet/embed/#?secret=MYFu9x9oPb" width="600" height="338" title="“New Data Unveils Strategies to Help You Get Started with Mobile Wallet” — Mobile Marketing Watch" data-secret="MYFu9x9oPb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://mobilemarketingwatch.com/wp-content/uploads/2022/11/mwatch-logo-1.png20675The following is a guest contributed post by Lisa Paccione, Vice President, Americas Sales, Syniverse  Although mobile wallet has been available on smartphones for several years for payments, it has been an underutilized asset to complement apps and other mobile communication channels in order to enable marketers to better engage with customers and boost loyalty....