1.0Mobile Marketing Watchhttps://mobilemarketingwatch.comKevin Matthieshttps://mobilemarketingwatch.com/author/kevin-matthies/Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement - Mobile Marketing Watchrich600338<blockquote class="wp-embedded-content" data-secret="Rux852KffB"><a href="https://mobilemarketingwatch.com/maritz-motivation-solutions-harvard-researchers-find-transparency-ad-targeting-benefits-engagement/">Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mobilemarketingwatch.com/maritz-motivation-solutions-harvard-researchers-find-transparency-ad-targeting-benefits-engagement/embed/#?secret=Rux852KffB" width="600" height="338" title="“Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement” — Mobile Marketing Watch" data-secret="Rux852KffB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://mobilemarketingwatch.com/wp-content/uploads/2016/01/MaxPoint-Confirms-Location-Targeted-Advertising-Accounted-for-85-Percent-of-Clients-Holiday-Mobile-Ad-Spend-scaled.jpg25601920Maritz Motivation Solutions, a leader in providing consumer and channel loyalty, employee engagement and sales incentive programs to U.S. and global companies, partnered with researchers at Harvard Business School for an academic study published in the Harvard Business Review. The study found that when marketers are transparent in communicating how they have used customer data...